Coaching is a part of our culture. From the time we are kids, coaches are a part of our everyday lives. Swing coaches for little league, singing coaches for the school musical, and math coaches for the club tournament, etc. The list goes on and on. And rightfully so. Coaching holds high value in today’s society, and as a former collegiate and professional athlete, I know the value of a good coach.

Coaching is important. It is a way for us to improve while leaning on an expert to give us an unbiased, outside perspective. While coaches do not necessarily need to be experts in the actual execution of a skill or sport, they must have an uncanny ability to teach, provide feedback, and guide growth.

In our research at Solutions 21, we have found that the same thirst for excellence from musicians, artists, actors, and scholars is prevalent among next-generation leaders. We live in an environment where the up-and-coming talent has reaped significant benefits from being coached throughout their lives and they’re pleading for more. 

Which begs the question:

Why are today’s business leaders so reluctant to invest in teaching their employees the leadership skills that they will need to be effective in today’s business environment? After all, we spend a pretty penny on things like technical and safety training, yet we turn a blind eye to the improvement of soft skills. Why are we neglecting such a vital skillset? How can we fast forward the wisdom of our high-potential employees and help them build the key muscle-memory habits it takes to make an impact at the next level?

The answer: Coaching 

By exposing young, next-generation leaders to coaching, they will have an unbiased perspective on their work. Learning and discussing everything from roadblocks to triumphs with a coach can help leaders to not only grow, but to more effectively manage their current business challenges by having that outside set of eyes. 

The Institute of Coaching cites that “over 70% of individuals who receive coaching benefited from improved work performance, relationships and more effective communication skills. They also reported that a huge 86% of companies feel that they recouped the investment they made into coaching and then some. Studies show that coaching is effective at reducing procrastination and facilitating goal attainment and there is a growing body of empirical research that supports the findings that business coaching really does facilitate goal achievement.”

No one is born a leader. I have always been a believer that if you are capable of having poor leadership skills then you also have the ability to learn exceptional skills. People are constantly learning new things and settle in to what works best for them. At Solutions 21, our development approach isn’t to throw everything you have learned out of the window. Rather, we assess your strengths, tendencies, and weaknesses, and, with the help of coaching, reinforce the habits that will help you to become an even better leader. 

Swing your own swing. Dance your own dance. Putt your own putt. Just make sure your coach is watching.