I recently read an article that was published in The Washington Post about the importance of “soft skills” according to 21st-century workplace powerhouse, Google.

And while this isn’t the first time these skills have been researched or discussed, there is an issue that I would like to address. And that is the title these skills have been given.

“Soft skills”?  C’mon man.

There is nothing soft about these skills. If you ask me, I think they should be redefined as “precious skills”. Here’s why: these skills are in high-demand in today’s 21st-century workforce, however, the majority of the workforce doesn’t possess them, and, what’s worse, aren’t working to intentionally develop them.

Now, I’m not saying that technical skills – or “STEM” as they are referred to throughout the article – aren’t important. But the truth is that we can’t ignore the data about these precious skills. As leaders, it is imperative that we make more of an effort to develop these skills in our next generation leaders. They are the competitive weapon. When unveiled, these skills drive results.

Herein lies the question: what are you doing to help your employees acquire these skills? Next Leader Now is the only program of its kind that focuses on developing the skills that prepare future leaders to navigate the ever-changing workplace.